We have made entries for this award a compulsory part of airline participation this year. The reasons behind this decision are many; Airlines that participate at ISPY we believe ‘buy-in’ to the benefits that a sales culture will provide & therefore are regularly creating & implementing new initiatives (small & big).

These initiatives could be related to:

1.       Training
2.       Incentive
3.       Recognition
4.       Promotion
5.       Performance

We want to learn about the initiatives your airline clients have created and implemented over the past 18 months, that have helped them develop a sales culture. It may be one thing that has had a huge affect, or it may be a series of smaller initiatives carefully structured and rolled out which has worked for them.

We are also providing a new and free of charge service to our ISPY airline clients. Early next year via the ISPY website airlines will be able to access the online TRT sales culture benchmarking service. It is an in-depth questionnaire that will also require input from the Inflight Retail department. The completion of this questionnaire is a compulsory part of airline participation in order for us to give each airline meaningful feedback, and in 2011 make credible comparisons & take results into consideration for the Airline of the year award.

Airline of the Year entries must include:

Airline of the Year entries including completion of the TRT sales culture benchmarking questionnaire must reach ISPY HQ no later than 31st July 2010.