We are thrilled to announce that we have created our very own version of the popular BBC television programme ‘Dragon’s Den’. This programme features four extremely wealthy entrepreneurs who are willing to invest their own money in new businesses. People with new business ideas, products and or services ‘pitch’ their ideas to the Dragon’s and ask for investment to help them make their ideas become a viable reality.

For the purpose of ISPY crew are asked to create a new product which is suitable for in-flight retail. It can be from an existing product category such as; jewellery, watches, etc or it can be something totally new to in-flight retail. We are also opening it up to promotional products.

Our Dragons are:

Becky Kington. Russ Berrie

Joanne Willey. Cadbury

Rakhita Jayawardena. Centaur Travel Retail

Markus Stauss. Coty Prestige

This initiative will enable the crew to demonstrate their overall knowledge of the in-flight retail industry, their creativity, and their ability to present their idea and themselves both professionally and enthusiastically.

Each airline must submit a minimum of one entry and a maximum of three (one per crew member). We will notify everyone of the best 10 entries before the event commences and these 10 will be invited to present their product idea to our ISPY Dragon's. 

Instructions/Guidelines

• Crew can create/present a joint idea together and/or with their manager, or by themselves
• Entries must be sent or emailed to ISPY HQ no later than the 31st July 
• Ten shortlisted entries will be invited to present their product idea to the ISPY Dragons during ISPY.
• Products categories excluded are: Consumables, Fragrances, Skin care, Cosmetics or anything which needs a computer chip
• Entries should take into consideration the following:
  • Name of product
  • Price
  • Size
  • Weight
  • Packaging
  • Photographs well
  • Brochure description
  • Ways of increasing spend per head

Email all of your details to This e-mail address is being protected from spambots. You need JavaScript enabled to view it  - no specific form is required, just ensure all details are included.