Objective:
To provide international recognition to the most innovative Supplier to Inflight Retail
Background:
At a recent meeting with key ISPY sponsors the why’s and wherefore’s of the ispyPLUS Supplier of the Year award, were discussed.
Issues identified were:
- Do we want this award?
- The need to create a level playing field
- Judging criteria
- Method of voting
- Feedback
1. Do we want this award?
Consensus: Yes
There is a desire for and a perceived value for an award which delivers the following:
- Agreement on judging criteria
- Voting by airline buyers
- 2 awards; UK & Ireland, and Rest of the World
- Individual and overall feedback
2. The need to creating a level playing field
Consensus: There should be 2 awards; 1 for suppliers who only sell within the UK & Ireland & another for suppliers who sell on a truly global basis.
3. Judging criteria
Consensus: The main heading should be “Innovation”.
Innovation which includes innovation in terms of support, promotions, & crew incentives, as well as product based initiatives
Examples of possible ways to demonstrate innovation:
- Product innovation
- Communication
- Flexibility
- Reliability
- Trust
- Integrity
- Information sharing
- Knowledge sharing
- Competitiveness
- Value for money
- Support
- Marketing
- Incentives
- Crew training
- Passenger promotions
- Out of stocks
- Stock control
- Stock returns
4. Method of voting
Each airline Buyer will be given the opportunity to mark each supplier from 1 - 10 (10 being excellent) where they think each supplier has demonstrated excellence.
We think that this is the most transparent and meaningful award judging process within this industry. We also aim to have the results independently verified.
